Bringing Business to Basketball
Young and driven both as a business and in our ideas, Prisma is built on the philosophy of engaging Community, Commercial and Digital communications to elevate the operations of Basketball clubs across the world, helping to push the game to the next level off the court to match the product on it.
Our Purpose
From many years of experience in the Industry, I began to notice a trend that many clubs lacked the capital to hire a Marketing/Communications Manager or if they had one, there wasn’t enough budget for a second employee within their organisation. As a result, I began looking at ways to fill the gap…
Out of this came Prisma, an agency bringing expertise in Commercial Communications and Digital Strategy, pricing at a level affordable to all clubs from the Community Level upwards. This business model and philosophy enables smaller and medium sized clubs to sustainably scale up their output and reach, while operating within a safe and stable budget. This encourages longer-term thinking and strategy by slowly placing building blocks to grow and ultimately scale up your organisation without directing away from the resources required for daily operations in a smaller organisation.
Academic Experience
- International Sport Management (The Hague University of Applied Sciences. Den Haag, Netherlands) (Bachelor’s Degree)
- Sport Business + Tourism (JAMK University of Applied Sciences. Jyväskylä, Finland) (Minor)
- Guest Lecturer (Digital Strategy, Upselling, Business Clubs). ELTE University Center Savaria (Sport Coordination)
Industry Experience
- Heroes Den Bosch. FIBA Europe Cup COVID Bubble Coordination and communications
- Falco KC Szombathely. Basketball Champions League International Communications lead
- Showcase Basketball + 3×3 Unites (Internships). Community outreach and relations
Clients
This season I have worked exclusively with Falco KC, focusing on establishing a Digital strategy and International communications chain to build on their now established Basketball Champions League presence. This has now grown into Falco becoming Client Number one of Prisma with a 5-year Commercial plan created for the club beginning this summer.
Our Core Services
Business Club Creation
At the core of this business is the belief in Business Clubs and it’s merit in Sponsorship Activation It acts as an excellent enabling tool for small businesses to scale up using the club and for larger businesses to focus on CSR. In turn the club’s badge is then associated with best business practices regionally.
Commercial Frameworks
In using a Business Club as a central commercial vehicle, Prisma’s target with every club is to create Commercial Frameworks that are built directly off the hub of a Business Club, this is with focus on the concept of upselling.
Digital Strategy
The general consensus around Social Media in Basketball is that it’s widely considered to be simply a tool for reaching your fans and informing them about the team they support. However at Prisma we see Digital Strategy as being just as important as commercial communications in opening up new revenue streams for your club. Therefore we use Data Analytics as a key tool for cultivating sponsorship activations, and the creation of additional commercial opportunities for your club.
Endorsed by
David Toth
Marketing Manager of Falco KC Szombathely
Jake Van Zijl
Gameday Coordinator Heroes Den Bosch
(Now) Founder Account Manager Central Europe
Prisma Consultancy 